Freedom Boat Club “RX Video” – A Prescription for Fun!
January 25, 2018, Venice, FL – Freedom Boat Club franchise owner Lisa “The Boatanista” Almeida of Jacksonville and St. Augustine, FL had a vision for a video that would capture the fun and excitement of the boat club lifestyle. She views the club as the ultimate antidote for stress, hence the development of the “RX video” where Freedom Boat Club is positioned as the ‘power prescription’ to combat 21st Century Disorder … a leading cause of all sorts of real and imagined ailments.
“Boating simply makes life better and more enjoyable and the club makes getting on the water easy and enjoyable,” she said. “My goal was to create a funny and inspirational video to help brand Freedom Boat Club, while driving home the benefits of the boating lifestyle in a memorable way.”
Almeida partnered with TruVine Communications of Atlanta, GA to develop the script and 20Twenty Creative in Jacksonville, FL for the video shoot and production. She used club members along with a local NW Florida actor for the lead role. Upon debut, she launched the video across multiple social media platforms and made it available for use by the Freedom Boat Club franchise network throughout North America.
To date, 50 Freedom Boat Club franchise and corporate locations have promoted the video on their respective social media platforms and channels, collectively generating nearly 72,000 views since its launch, and hundreds of shares.
“It’s a fact that video is a major marketing strategy that resonates with the public,” said Freedom Boat Club President and CEO John Giglio. “We were excited to share Lisa Almeida’s video in our market area and it generated positive response. Our corporate team is all about video in 2018 as we work to position and promote boating along with the specific benefits of the boat club and boat sharing model.”
ABOUT FREEDOM BOAT CLUB
Freedom Boat Club, headquartered in Venice, FL., is the nation’s oldest and largest boat club with 130 locations in 23 states and Canada. The club services 15,000 members and sports a fleet of 1,500 boats. For more information, visit www.freedomboatclub.com.
Freedom Boat Club Corporate | 990 Laguna Drive, Venice, FL 34285 | www.freedomboatclub.com