Freedom Boat Club said it launched an updated website expressly for its franchise business.

Aggressive domestic growth and a focus on international development prompted the major website investment, company president and CEO John Giglio said.

“Our goal is to provide as much relevant content and information about Freedom Boat Club to prospective franchisees as possible,” Giglio said in a statement. “We believe the new site will prove especially beneficial to those with interest in learning more about our franchise opportunities.”

Key enhancements include a home page design refresh for easier navigation; the addition of a Learning Center blog; detailed North American and international maps showing available franchise markets; an En Español page; a scrolling testimonial feed; and an improved franchise testimonial page with videos.

The site also includes new imagery, vendor partnership logos and media center improvements.

Freedom Boat Club debuts updated website

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