Freedom Boat Club Continues Franchise Expansion, Launching A Dozen New Clubs Coast-To-Coast, From California To Florida
Venice, FL, July 22, 2015 – As part of its ongoing strategic growth and expansion plan, Freedom Boat Club recently announced the launch of a dozen new franchise-owned clubs, including west and east coast locations.
Huntington Beach, CA is the site of the newest franchise, and the second launch for the brand in California over the past 18 months, with the first in San Diego.
A grand opening event was held in late June at the club’s Peter’s Landing Marina that attracted an enthusiastic crowd and area media, along with VIPs including representatives of the California State Assembly and dignitaries from the California State Senate Office, the City of Orange and the Huntington Beach Chamber of Commerce.
“We were very pleased by the very strong and welcome reception the club is enjoying in the market,” said Freedom Boat Club franchise owner-operator Andrew Hard, a former club member himself and Florida-based financial advisor. “Our San Diego franchise owners also joined us for this special event and have been equally impressed by the strong interest and membership activity in Southern California.”
Freedom Boat Club President and CEO John Giglio participated in the grand opening festivities.
“It was a very strong event that drew a lot of horsepower to the club,” said Giglio. “Based on the feedback we heard that day from many of the regional leaders, I believe the boating club concept will be highly successful in this market.”
On the east coast, another new franchise made its Florida debut in New Smyrna Beach this June, joining the more than 30 clubs already operating in the Sunshine State.
Bobby Parker of Parker Yacht Sales and son of former Sea Ray dealership owner Roy Parker of Orlando’s Parker Boats, opened the Daytona Beach Freedom Boat Club franchise in 2014, and won the coveted “Rookie of the Year” award. He added this second club location to meet growing member demand.
“New Smyrna Beach is a popular boating destination and several of our Daytona Beach members live in that area and wanted a location closer to home,” he said. “Besides attracting more locals, we also believe New Smyrna Beach will be a top draw for the Greater Orlando market whose boaters come to the coast and this area for their boating and fishing activity.”
Parker’s organization has doubled its membership in the past year, and expects the new club will further build its base. The new club is housed in shared building space with a paddleboard company in a private lagoon. It has installed new docks and piers, with options to handle up to three dozen boats in the future.
In 2016, Parker has his eye on Florida’s Palm Coast for continued club expansion.
“Freedom Boat Club is a viable and simple alternative to boat ownership and it meets the needs of many who would otherwise not be on the water,” said Parker. “I’m proud to represent the brand and to provide a high level of service to our members in the markets we serve.”
“We’re enjoying record franchise and membership growth nationwide,” said Giglio. “From existing club owners like Bobby Parker and others who are developing new clubs, to newcomers in brand new markets like Andrew Hard in California, we’re expecting to reach our corporate franchise 100-club milestone goal within a year.”
Other 2015 recently-launched franchise locations include Fort Lauderdale, Stuart and Deerfield Beach, FL, along with Brick, New Jersey, St. Joseph, MI and Huron, OH. Additional new locations confirmed to open either later this summer or for the 2016 season include Lake George, NY, Deep River, CT, along with Miami, FL and a second corporate-club location in Ft. Myers Beach.
“In addition to the new franchise clubs already on the dockets, we have several targeted areas nationwide we’re seeking to develop,” said Giglio. “Interestingly enough, we have also received inquiries from Canada and abroad, so international expansion is likely also in our future.”
Freedom Boat Club Corporate ? 990 Laguna Drive, Venice, FL 34285 ? www.freedomboatclub.com